The End is Near : Last Group Project @ Hyper Island

And so the time has come where we have ended part 1 of the Final Project at Hyper Island! Our group presented to our client: Bukowskis last Thursday, and the 7 weeks for this project have now ended. They have gone by extremely fast, and we have learnt a lot, laughed and had loads of fun, and had our share of least good times. I was really happy I got to work with my three great team members during this last project at school, where I felt I have learnt the most at Hyper Island. Our team and their roles were:

• Me: Project Management & Strategy 
• Malin Lindvall : Design & Copywriting
• Fia Matsson : Design, Post-Production & Construction
• Richard Herries : Project Management & Tech Development

A quick summary of our brief and solution we created for Bukowskis with photos are below.

Brief: ” How can Bukowskis reach new customers using digital media? (While keeping the current ones) “

Solution: After extensive research and gathering important insights, we decided to create a campaign focused on Bukwoskis Market - their online auction site. We called it “JU NÄRMRE DESTO BÄTTRE” and we built an interactive installation with motion detection and light sensors, that would be placed in the streets of Stockholm, Malmö and Gothemburg.

Work in Progress - Building the front part of installation

Work in Progress - Building the technology running behing the installation

Work in Progress - Installation seen from behind

Work in Progress 

Work in Progress - Installation seen from behind

The finished product, ready for showing off!

The group at our working desks during these 7 weeks, FL : Fia, Malin & Richard

The installation in action & testing

Ready for client presentation to begin!  

— It’s sad and scary that this journey at Hyper Island is going so fast, and is coming to an end. Tomorrow the Final Project part 2 begins, where we are free to work on any project we wish and with who we wish. We have 7 more weeks left before the official time for internship begins in November.