Thursday December 29, 2011


Incredible Things That Happen Every 60 Seconds On The Internet
Including: 
695,000 Facebook status updates;
694,445 Google Search queries;
600+ videos uploaded to YouTube;
81 iPad’s being sold. 
Quite incredible, but maybe not surprising. Makes you imagine what the numbers and subjects will be at the end of 2012..
(via Business Insider.)

Incredible Things That Happen Every 60 Seconds On The Internet

Including: 

  • 695,000 Facebook status updates;
  • 694,445 Google Search queries;
  • 600+ videos uploaded to YouTube;
  • 81 iPad’s being sold. 

Quite incredible, but maybe not surprising. Makes you imagine what the numbers and subjects will be at the end of 2012..

(via Business Insider.)

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Wednesday October 5, 2011

Last Group Feedback Session @Hyper Island
Yesterday our group from the Bukowskis project held it’s last process follow up/ feedback session at Hyper Island. It’s our last official group project here, so it felt kinda special. We discussed and shared our opinions on the project, and then ended with some feedback, of course! The feedback I got was very important and I felt the group really knows me, the good and the bad, so I was very thankful for their post-it ‘gifts’. Now I will try to improve in the things my team mates wrote to ‘Stop’ doing :) 
Here is a snapshot of the feedback post-its I received. Post-its from me-to-me, Malin, Richard and Fia. 

Last Group Feedback Session @Hyper Island

Yesterday our group from the Bukowskis project held it’s last process follow up/ feedback session at Hyper Island. It’s our last official group project here, so it felt kinda special. We discussed and shared our opinions on the project, and then ended with some feedback, of course! The feedback I got was very important and I felt the group really knows me, the good and the bad, so I was very thankful for their post-it ‘gifts’. Now I will try to improve in the things my team mates wrote to ‘Stop’ doing :) 

Here is a snapshot of the feedback post-its I received. Post-its from me-to-me, Malin, Richard and Fia. 

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Friday September 16, 2011

A Busy Week @Hyper Island
It’s Friday of week 5 of 7 during the Final Project module at Hyper Island, the last project where we are working in official groups at school before we go off on internship. This was a busy week, where we had mid-presentations for our class DM12 where some co-workers were present too - Bella Funck & Thomas Bjork - to give us feedback on our concepts and progress so far. This was a great session and one of the best things Hyper support us with: a chance to get real feedback DURING our process, enabling us to look at our project with different eyes and improve it before final delivery. This session certainly gave our group very valuable insights on what we presented for our client Bukowskis. 
Above our view from ‘stage’ presenting to the audience, and below photo of Malin & Fia during our presentation.

Today, there was an interesting panel debate going in Studio 1 of Hyper Island. It revolved around the question of ‘Are client briefs dead?’ debating the topic of briefs from different industry perspectives. It was comprised of (from the left)  :Patrik Falk, from Made by Many Stockholm; Mattias Wallin, CEO/Account Director @SpinnStockholm; Isaac Pinnock, Interaction Designer @Made by Many London and Tony Högqvist, creative director @Perfect Fools Stockholm. It was great to hear professionals’ insights on what Creative Briefs and Client Briefs mean, and what an agency should strive to do for a client, regardless of what they think they need and ask for. Some of the luxuries of being at Hyper Island are these events with great people from the industry that we get to interact with, for free, and just around the corner from our working desks :) 

Minutes before the panel debate begins. 

Panel debate in action. 
- So bring on week 6, that will be filled with even more exciting work, and will start with a team breakfast at 9am on Monday morning !

A Busy Week @Hyper Island

It’s Friday of week 5 of 7 during the Final Project module at Hyper Island, the last project where we are working in official groups at school before we go off on internship. This was a busy week, where we had mid-presentations for our class DM12 where some co-workers were present too - Bella Funck & Thomas Bjork - to give us feedback on our concepts and progress so far. This was a great session and one of the best things Hyper support us with: a chance to get real feedback DURING our process, enabling us to look at our project with different eyes and improve it before final delivery. This session certainly gave our group very valuable insights on what we presented for our client Bukowskis. 

Above our view from ‘stage’ presenting to the audience, and below photo of Malin & Fia during our presentation.

Today, there was an interesting panel debate going in Studio 1 of Hyper Island. It revolved around the question of ‘Are client briefs dead?’ debating the topic of briefs from different industry perspectives. It was comprised of (from the left)  :Patrik Falk, from Made by Many Stockholm; Mattias Wallin, CEO/Account Director @SpinnStockholm; Isaac Pinnock, Interaction Designer @Made by Many London and Tony Högqvist, creative director @Perfect Fools Stockholm. It was great to hear professionals’ insights on what Creative Briefs and Client Briefs mean, and what an agency should strive to do for a client, regardless of what they think they need and ask for. Some of the luxuries of being at Hyper Island are these events with great people from the industry that we get to interact with, for free, and just around the corner from our working desks :) 

Minutes before the panel debate begins. 

Panel debate in action. 

- So bring on week 6, that will be filled with even more exciting work, and will start with a team breakfast at 9am on Monday morning !

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Wednesday April 6, 2011

Great guest lecturers at Hyper Island this week: Lauren Puglia & Micke Ahlström

These last two days have been really inspiring at Hyper Island. I felt I learned a lot, and got a huge urge to work more efficiently on the strategy for our current project at school. More on both these great lectures below.

◆ So, Monday & Tuesday lecture : Lauren Puglia, working at Hyper Island NYC and a a previous Strategy Director at Undercurrent - (a digital strategy firm in NYC) and a frequent speaker at Hyper Island Master Classes all over the world.

◆ Today, Tuesday we had a familiar face : Micke Ahlström, partner at Hyper Island, entrepreneur & owner of Sprout Park, a group of companies within the digital media industry primarily based in Stockholm, and also a frequent lecturer at Hyper Island Master Classes.

They both gave us very valuable insights and trends on advertising, and what to look out for regarding successful digital strategies. I made lots & lots of notes, as I always try to write everything constructive that I hear, into something I can go back to and read (& especially understand!). So, below are some of what I considered the most important insights from both lectures, and some links we touched upon.

Lecture with Lauren Puglia

  • You can’t define digital anymore. Digital = LIFE.

  • Deferring judgment is our biggest asset, as a user of a network or not.

  • Ushahidi : support disaster relief

  •  The Copenhagen Wheel :collaboration between MIT and various Governments including Danish & Italian. 

  • The Wilderness Down Town  - collaboration between Arcade Fire band, Chris Milk, & Google Chrome to show the power of this new browser.

  • Ford Fiesta Movement: 100 cars were given to 100 people for free, in a US campaign

  • William Gibson quote: ” The remix is the very nature of the digital”

  •  Faris Yacob: Great strategist and innovation blogger, working at MDC Partners.

  • “The more freedom you give people with the content you put out there the better.

  • Crowd-sourcing & giving power to the public audience is huge”.

  • Caste study regarding crowd-souring campaign: Don Q Rum, aka LadyData campaign.

  •  Guiding a brand online: although it is not possible to control a brand in it’s totalitytoday, the brand should try and be a part of the conversation their users are havingabout them, and know enough not to be imposing in their audience. And of course, understand the culture you’re users who you are talking to. 

  • We are not just creating ads anymore, we are designing experiences, networked experiences.
  • Everyone researching a network nowadays has to kind of become a temporary anthropologist, analyze the culture they are trying to tap into, and feel like their audience.

  • User experience calculation : The 1: 9 : 90 Rule. Objectives must be measurable, to be successful.

                                                        ▼▼▼

Lecture with Micke Ahsltröm

  • The speed of change is going very quick, we are going through a big transitional moment now.

  • The Internet took only 5 years to become a mass media, compared to around 15 years, for Radio.

  • 0.15% : average click through rate of banner ads, including Google ads. 

  • Internet users are more open to online advertising while shopping online or researching for products. They are the least open while watching videos online.

  • Banner ads will become more like widgets: interactive, smart, that know where you are based on Geo location data, etc.

  • Campaigns don’t always have an end now, there must be an organization and budget to run alongside this new trend. This is because people create relationships with brands, and don’t want to let go.

  • We will see QR codes starting to be massively used in the near future.

  • Using crowd-sourcing for customer support: Get Satisfaction, a forum for customer service of all brands & services.

  • There are a lot of ROI conversations right now. Everything is measurable online today, and clients want to know more and more data about their website.

  • We need to move different personas of a client, closer towards them, so there is a closer relationship to the client, and therefore making that part of their audience more profitable.

  • Example of augmented reality used in campaigns: Lynx stunt at Victoria Station London

  • Antwerp Zoo Campaign

  • AIDA communication model: be sure to take the user through all steps in this path, to drive them until you’re ultimate goal, ACTION/BUYING something.

—

Ok, long blog post, but writing some of my notes certainly keeps my mind fresh of what we talked about these two days, and all the great links both Lauren & Micke mentioned. I hope to refer back to my notes, and this post, sometime in the near future for references of digital strategy I may need. Thanks to Micke & Lauren for two great lectures !

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Tuesday March 22, 2011

Planning & group art: new module ‘The Lifecycle of Digital & Interactive Projects’ @ Hyper Island

What some of our group meetings have looked like with the new groups, which I am loving mine, with Therese, Anna & Emilia.

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Monday March 21, 2011

Introducing Aer Studio - an interview 

Interview I did during my work shadowing at Aer Studio, in Barcelona with José, Héctor & Daniel, 3 of the 5 members of the company. This was a chance to ask some further questions I had before and during my time shadowing the developers Héctor & Daniel.

Aer Studio an interaction studio in Barcelona developing concepts and interaction for digital interfaces ushered by the idea that interaction between humans and computers should aspire to achieve seamlessness. They work with clients such as Sonár Festival & collaborations with Frog Design.

They are a small studio who stays true to their long established values of having a family like feeling, and creating high quality projects based on advanced techniques through research in the area they choose to explore. 

Some of the team members have started their own school in Barcelona, similar to Hyper Island where they teach interaction / multimedia design. 

And find the other two members of Aer Studio, who were not able to be present for the interview here: Cristóbal & Nikoline.

Follow Aer Studio here: www.aerstudio.com & @aerstudio. 

 —

Work shadowing was a compulsory part of Specialization 1 module, where I picked Technology. This was the part of the module I learnt the most, and one of my favorite parts at Hyper Island so far, where you get a great insight into how a company of your chosen specialization functions.

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Wednesday March 2, 2011

Ever thought how the weather around major cities in the world, could be turned into an infographic? Well, Bård Edlund, born and raised in Oslo, Norway, created just that: The Weather Wheel. 
The Weather Wheel  is based on widely available weather data, including wind, precipitation, and temperature, and is displayed in an alternating wheel , by each month of the year.
Bård is a multidisciplinary artist living and working in New York City. His design work has been featured on the sites of Entertainment Weekly,  The Wall Street Journal, Jezebel, Gawker, Fast Company, FlowingData and many more. 
While at Aer Studio these last days I’ve been introduced to many data visualization sites and communities, that they collaborate very often with. Data visualization can be stunning, as well as useful and powerful. Also very interesting to build, and I hope to be able to know enough programming to create something like this.
Check Bårds’ website out : http://www.edlundart.com/ and also Co.Design, where they display one amazing infographic a day.
Enjoy !

Ever thought how the weather around major cities in the world, could be turned into an infographic? Well, Bård Edlund, born and raised in Oslo, Norway, created just that: The Weather Wheel.

The Weather Wheel  is based on widely available weather data, including wind, precipitation, and temperature, and is displayed in an alternating wheel , by each month of the year.


Bård is a multidisciplinary artist living and working in New York City. His design work has been featured on the sites of Entertainment Weekly, The Wall Street Journal, Jezebel, Gawker, Fast Company, FlowingData and many more. 

While at Aer Studio these last days I’ve been introduced to many data visualization sites and communities, that they collaborate very often with. Data visualization can be stunning, as well as useful and powerful. Also very interesting to build, and I hope to be able to know enough programming to create something like this.

Check Bårds’ website out : http://www.edlundart.com/ and also Co.Design, where they display one amazing infographic a day.

Enjoy !

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I'm Ana Cecilia, Born & raised in beautiful Porto, Portugal. Currently I'm working at Made by Many as a Service Designer. In June this year I graduated from the Digital Media program at Hyper Island in Stockholm.

This blog started as a way to document my journey as a Hyper Island student and my learnings & experiences. I've continued to use it as a means to explore and document my surroundings and things that inspire me.


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powered by life, ♡ & dreams. 2012.