Yesterday our group from the Bukowskis project held it’s last process follow up/ feedback session at Hyper Island. It’s our last official group project here, so it felt kinda special. We discussed and shared our opinions on the project, and then ended with some feedback, of course! The feedback I got was very important and I felt the group really knows me, the good and the bad, so I was very thankful for their post-it ‘gifts’. Now I will try to improve in the things my team mates wrote to ‘Stop’ doing :)
Here is a snapshot of the feedback post-its I received. Post-its from me-to-me, Malin, Richard and Fia.
It’s Friday of week 5 of 7 during the Final Project module at Hyper Island, the last project where we are working in official groups at school before we go off on internship. This was a busy week, where we had mid-presentations for our class DM12 where some co-workers were present too - Bella Funck & Thomas Bjork - to give us feedback on our concepts and progress so far. This was a great session and one of the best things Hyper support us with: a chance to get real feedback DURING our process, enabling us to look at our project with different eyes and improve it before final delivery. This session certainly gave our group very valuable insights on what we presented for our client Bukowskis.
Above our view from ‘stage’ presenting to the audience, and below photo of Malin & Fia during our presentation.
Today, there was an interesting panel debate going in Studio 1 of Hyper Island. It revolved around the question of ‘Are client briefs dead?’ debating the topic of briefs from different industry perspectives. It was comprised of (from the left) :Patrik Falk, from Made by Many Stockholm; Mattias Wallin, CEO/Account Director @SpinnStockholm; Isaac Pinnock, Interaction Designer @Made by Many London and Tony Högqvist, creative director @Perfect Fools Stockholm. It was great to hear professionals’ insights on what Creative Briefs and Client Briefs mean, and what an agency should strive to do for a client, regardless of what they think they need and ask for. Some of the luxuries of being at Hyper Island are these events with great people from the industry that we get to interact with, for free, and just around the corner from our working desks :)
Minutes before the panel debate begins.
Panel debate in action.
- So bring on week 6, that will be filled with even more exciting work, and will start with a team breakfast at 9am on Monday morning !
These last two days have been really inspiring at Hyper Island. I felt I learned a lot, and got a huge urge to work more efficiently on the strategy for our current project at school. More on both these great lectures below.
◆ So, Monday & Tuesday lecture : Lauren Puglia, working at Hyper Island NYC and a a previous Strategy Director at Undercurrent - (a digital strategy firm in NYC) and a frequent speaker at Hyper Island Master Classes all over the world.
◆ Today, Tuesday we had a familiar face : Micke Ahlström, partner at Hyper Island, entrepreneur & owner of Sprout Park, a group of companies within the digital media industry primarily based in Stockholm, and also a frequent lecturer at Hyper Island Master Classes.
They both gave us very valuable insights and trends on advertising, and what to look out for regarding successful digital strategies. I made lots & lots of notes, as I always try to write everything constructive that I hear, into something I can go back to and read (& especially understand!). So, below are some of what I considered the most important insights from both lectures, and some links we touched upon.
Guiding a brand online: although it is not possible to control a brand in it’s totalitytoday, the brand should try and be a part of the conversation their users are havingabout them, and know enough not to be imposing in their audience. And of course, understand the culture you’re users who you are talking to.
We are not just creating ads anymore, we are designing experiences, networked experiences.
Everyone researching a network nowadays has to kind of become a temporary anthropologist, analyze the culture they are trying to tap into, and feel like their audience.
User experience calculation : The 1: 9 : 90 Rule. Objectives must be measurable, to be successful.
AIDA communication model: be sure to take the user through all steps in this path, to drive them until you’re ultimate goal, ACTION/BUYING something.
Ok, long blog post, but writing some of my notes certainly keeps my mind fresh of what we talked about these two days, and all the great links both Lauren & Micke mentioned. I hope to refer back to my notes, and this post, sometime in the near future for references of digital strategy I may need. Thanks to Micke & Lauren for two great lectures !
Interview I did during my work shadowing at Aer Studio, in Barcelona with José, Héctor & Daniel, 3 of the 5 members of the company. This was a chance to ask some further questions I had before and during my time shadowing the developers Héctor & Daniel.
Aer Studio an interaction studio in Barcelona developing concepts and interaction for digital interfaces ushered by the idea that interaction between humans and computers should aspire to achieve seamlessness. They work with clients such as Sonár Festival & collaborations with Frog Design.
They are a small studio who stays true to their long established values of having a family like feeling, and creating high quality projects based on advanced techniques through research in the area they choose to explore.
Some of the team members have started their own school in Barcelona, similar to Hyper Island where they teach interaction / multimedia design.
And find the other two members of Aer Studio, who were not able to be present for the interview here: Cristóbal & Nikoline.
Work shadowing was a compulsory part of Specialization 1 module, where I picked Technology. This was the part of the module I learnt the most, and one of my favorite parts at Hyper Island so far, where you get a great insight into how a company of your chosen specialization functions.
While at Aer Studio these last days I’ve been introduced to many data visualization sites and communities, that they collaborate very often with. Data visualization can be stunning, as well as useful and powerful. Also very interesting to build, and I hope to be able to know enough programming to create something like this.
I'm Ana Cecilia, Born & raised in beautiful Porto, Portugal. Currently I'm working at Made by Many as a Service Designer. In June this year I graduated from the Digital Media program at Hyper Island in Stockholm.
This blog started as a way to document my journey as a Hyper Island student and my learnings & experiences. I've continued to use it as a means to explore and document my surroundings and things that inspire me.