And so the time has come where we have ended part 1 of the Final Project at Hyper Island! Our group presented to our client: Bukowskis last Thursday, and the 7 weeks for this project have now ended. They have gone by extremely fast, and we have learnt a lot, laughed and had loads of fun, and had our share of least good times. I was really happy I got to work with my three great team members during this last project at school, where I felt I have learnt the most at Hyper Island. Our team and their roles were:
A quick summary of our brief and solution we created for Bukowskis with photos are below.
Brief: ” How can Bukowskis reach new customers using digital media? (While keeping the current ones) “
Solution: After extensive research and gathering important insights, we decided to create a campaign focused on Bukwoskis Market - their online auction site. We called it “JU NÄRMRE DESTO BÄTTRE” and we built an interactive installation with motion detection and light sensors, that would be placed in the streets of Stockholm, Malmö and Gothemburg.
Work in Progress - Building the front part of installation
Work in Progress - Building the technology running behing the installation
Work in Progress - Installation seen from behind
Work in Progress
Work in Progress - Installation seen from behind
The finished product, ready for showing off!
The group at our working desks during these 7 weeks, FL : Fia, Malin & Richard
The installation in action & testing
Ready for client presentation to begin!
— It’s sad and scary that this journey at Hyper Island is going so fast, and is coming to an end. Tomorrow the Final Project part 2 begins, where we are free to work on any project we wish and with who we wish. We have 7 more weeks left before the official time for internship begins in November.
Now this is a kind of technology I could certainly live with. I would especially find it helpful during the morning while getting ready in the bathroom to find out the latest headlines that morning.
This video shows the latest experiment from the lab, where Brian House, The Times Co.’s Creative Technologist for R&D, demonstrates the data-bearing mirror. The device uses Microsoft’s Kinect motion-sensing technology to read physical cues from its user; it uses voice recognition technology to detect verbal cues. The mirror also uses the the Times’ powerful APIs to serve up information on-demand.
The device, within its notional home, would replace the standard bathroom mirror. And like the R&D Lab’s screen-topped table, it’s all about bringing a new kind of intimacy to the news experience. You can use it, say, to browse Times headlines, or watch Times videos, while you’re brushing your teeth.
These last two days have been really inspiring at Hyper Island. I felt I learned a lot, and got a huge urge to work more efficiently on the strategy for our current project at school. More on both these great lectures below.
◆ So, Monday & Tuesday lecture : Lauren Puglia, working at Hyper Island NYC and a a previous Strategy Director at Undercurrent - (a digital strategy firm in NYC) and a frequent speaker at Hyper Island Master Classes all over the world.
◆ Today, Tuesday we had a familiar face : Micke Ahlström, partner at Hyper Island, entrepreneur & owner of Sprout Park, a group of companies within the digital media industry primarily based in Stockholm, and also a frequent lecturer at Hyper Island Master Classes.
They both gave us very valuable insights and trends on advertising, and what to look out for regarding successful digital strategies. I made lots & lots of notes, as I always try to write everything constructive that I hear, into something I can go back to and read (& especially understand!). So, below are some of what I considered the most important insights from both lectures, and some links we touched upon.
Guiding a brand online: although it is not possible to control a brand in it’s totalitytoday, the brand should try and be a part of the conversation their users are havingabout them, and know enough not to be imposing in their audience. And of course, understand the culture you’re users who you are talking to.
We are not just creating ads anymore, we are designing experiences, networked experiences.
Everyone researching a network nowadays has to kind of become a temporary anthropologist, analyze the culture they are trying to tap into, and feel like their audience.
User experience calculation : The 1: 9 : 90 Rule. Objectives must be measurable, to be successful.
AIDA communication model: be sure to take the user through all steps in this path, to drive them until you’re ultimate goal, ACTION/BUYING something.
Ok, long blog post, but writing some of my notes certainly keeps my mind fresh of what we talked about these two days, and all the great links both Lauren & Micke mentioned. I hope to refer back to my notes, and this post, sometime in the near future for references of digital strategy I may need. Thanks to Micke & Lauren for two great lectures !
Forgot you’re charger? No problem, your heart will charge it for you.
Ok, so this is definately a week of some seriously crazy innovation ideas coming forward, starting with the phone company ‘3’s Minority-Report-style live sales persons, “3LiveShare”, here comes another futuristic news flash for you, this time, closer to you’re heart.
Perfect post to end the day with, and go to sleep.
I loved this video because of how much it triggered my imagination and thoughts into how possibly the universe could have a soundtrack, and what it could sound like. Days go by so fast now, I feel, it’s like I never take as much time as I like to think and dwell on these amazing natural features of the world, that are so far, but exist. There’s nothing like dreaming and picturing in our head how such an amazing thing like the galaxy has a life of its own, while we are down here living our crazy busy stressful lives, while the universe will live on after us, until some day at least.
Turn to min 10.50 to hear the prediction of the sound of the universe by Janna’s research team.
We think of space as a silent place. But physicist Janna Levin says the universe has a soundtrack — a sonic composition that records some of the most dramatic events in outer space. (Black holes, for instance, bang on spacetime like a drum.) An accessible and mind-expanding soundwalk through the universe.
Interview I did during my work shadowing at Aer Studio, in Barcelona with José, Héctor & Daniel, 3 of the 5 members of the company. This was a chance to ask some further questions I had before and during my time shadowing the developers Héctor & Daniel.
Aer Studio an interaction studio in Barcelona developing concepts and interaction for digital interfaces ushered by the idea that interaction between humans and computers should aspire to achieve seamlessness. They work with clients such as Sonár Festival & collaborations with Frog Design.
They are a small studio who stays true to their long established values of having a family like feeling, and creating high quality projects based on advanced techniques through research in the area they choose to explore.
Some of the team members have started their own school in Barcelona, similar to Hyper Island where they teach interaction / multimedia design.
And find the other two members of Aer Studio, who were not able to be present for the interview here: Cristóbal & Nikoline.
Work shadowing was a compulsory part of Specialization 1 module, where I picked Technology. This was the part of the module I learnt the most, and one of my favorite parts at Hyper Island so far, where you get a great insight into how a company of your chosen specialization functions.
Specialization 1 module ends today with work shadow presentations
So the 4 weeks of Specialization 1 are over. During this time, where I chose to dwell into technology and programming as a specialization, I discovered another side of me I didn’t know. This was that I actually enjoy to code, I believe this is because now I understand the why and how of using certain elements in code, and know what they mean. This was really important for me, and was the key for me to ‘crack’ this fear I had of coding.
Specialization 1 was one of my favorite modules so far, because I learnt the most, and got to spend 5 days in a real working environment thanks to the compulsory work shadowing that I completed at the fascinating Aer Studio (photo above) in Barcelona alongside José, Hector & Daniel.
Below are some images from yesterdays presentation about the three Toolboxes we had to complete, also compulsory for this module, and from today’s presentations, regarding our work shadowing experience. As part of this last presentation today, I showed a video of an interview I filmed at Aer Studio, kindly conceded by José, Hector & Daniel that I will be posting here soon.
I'm Ana Cecilia, Born & raised in beautiful Porto, Portugal. Currently I'm working at Made by Many as a Service Designer. In June this year I graduated from the Digital Media program at Hyper Island in Stockholm.
This blog started as a way to document my journey as a Hyper Island student and my learnings & experiences. I've continued to use it as a means to explore and document my surroundings and things that inspire me.