It’s Friday of week 5 of 7 during the Final Project module at Hyper Island, the last project where we are working in official groups at school before we go off on internship. This was a busy week, where we had mid-presentations for our class DM12 where some co-workers were present too - Bella Funck & Thomas Bjork - to give us feedback on our concepts and progress so far. This was a great session and one of the best things Hyper support us with: a chance to get real feedback DURING our process, enabling us to look at our project with different eyes and improve it before final delivery. This session certainly gave our group very valuable insights on what we presented for our client Bukowskis.
Above our view from ‘stage’ presenting to the audience, and below photo of Malin & Fia during our presentation.
Today, there was an interesting panel debate going in Studio 1 of Hyper Island. It revolved around the question of ‘Are client briefs dead?’ debating the topic of briefs from different industry perspectives. It was comprised of (from the left) :Patrik Falk, from Made by Many Stockholm; Mattias Wallin, CEO/Account Director @SpinnStockholm; Isaac Pinnock, Interaction Designer @Made by Many London and Tony Högqvist, creative director @Perfect Fools Stockholm. It was great to hear professionals’ insights on what Creative Briefs and Client Briefs mean, and what an agency should strive to do for a client, regardless of what they think they need and ask for. Some of the luxuries of being at Hyper Island are these events with great people from the industry that we get to interact with, for free, and just around the corner from our working desks :)
Minutes before the panel debate begins.
Panel debate in action.
- So bring on week 6, that will be filled with even more exciting work, and will start with a team breakfast at 9am on Monday morning !
Very very good campaign released June 2011 to raise awareness of victims of sexual abuse. Using map projections, they created the illusion of Christ the Redeemer statuein Rio de Janeiro, folding his arms, and giving a hug.
In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big.
Final presentations for Running a Digital Agency module at Hyper Island today
Starting at 9.30am this morning we had our final presentations for RDA module, where we had 5 agencies presenting their progress and outcome of working with two clients over these past 5 weeks. It has been a super journey for our agency - Don Râmon - and me personally as a CEO, as it has definitely been the module where i’ve learnt the most and a module that felt very realistic as we chose it to be so.
Our delivery for one of our clients, Fabrica, is due this Thursday: an interactive video to be used on their window displays in their flagship stores around the world…will be exciting to share some of outcome soon!
Here follows some photos from today’s presentations, where ‘Megaphone’, won the award for best agency! Congrats guys! Not forgetting Don Râmon, who I am super proud to have worked with, we won the agency with the strongest leadership :)
The board of directos - Daniela Drazic & Henrik Levahn (our module leader from Masscreation) - carefully listen and give feedback to Don Râmon after we presented. Which was very positive feedback…. :)
Henrik gives further feedback to all groups after everyone finishes presenting, and presents every team member with a rose.
Megaphone agency’s CEO Chris Hall giving his thank you speech! Congrats again!
ACNE amazes once again with their original window display advertising. This time they literally shout their ‘Sales’ are on, with some lights reading ” Peace Love And Sale”. I love it! They had this on at least two of their window displays on the Norrmalmstorg store that I spotted today.
Our current module at Hyper Island - Running a Digital Agency - is almost in it’s last week, and me and my groups’ agency, Don Râmon, are working full throttle till next Thursday when we will finish and deliver the the final product for our bigger client, Fabrica. On Monday the 20th next week, we have the final presentations for the module,so its gonna be a busy weekend.
In our current module at Hyper Island, ‘Running a Digital Agency’, we have 6 weeks to work together as realistically as possible with a team of 11 students (staff), attend board meetings, we have ‘fake’ money and specific budgets we need to manage, including revenue for two clients that we have: Fabrica & Talent Relations.
Here are some photos of our ‘office’ and staff at work !
People are setting up Facebook and Twitter accounts for their dogs too, and also Flickr accounts.
Lab 42 conducted a survey, taking place online via social networks between February 28 and March 2, 2011 among 407 adults with even distribution across age groups and income levels, aiming to find out the relationship between Facebook, dogs, and those who love them. And this amazing infographic was made!
Dulux Walls Ad, part of the Lets Colour Project: one of TED’s 10 announced ad’s, that the community appreciated. The TED talks curator, Chris Anderson said there seemed to be an emerging new medium where instead of pushing a message down people’s throats, people are asked to view by invitation. He said that you may lose views by doing this but you gain time:
“You can share an idea, tell a story, humanize a company. There’s something very exciting happening here that changes the way we have a conversation.”
This is my favourite kind of advertising, that invites you in, tells a story, engages you, and leaves you with a punch of freshness. I definately see this trend in advertising, from Guiness, Google, Samsung… they have all been doing it.
Today we started off the day with a class process follow-up, which I found was great for the soul. I felt we all aired our concerns on the current class project, and by doing this, connected a bit more as a class.
We had to rank our Stress and Motivation levels between the numbers 1-10, 10 being the highest. We did this regarding our portfolios, and the class assignment. We wrote our name on two different colored post-it notes, and then stood up and placed them where we felt our stress and motivation levels belonged on the time line.
It looks like the majority of us, at this moment, feel more motivated and stressed about our portfolios than the class site. However, we also believe that after next Monday, when the 1st concept pitches begin, the ball start rolling, and everyone will be able to place themselves somewhere in the ‘chosen concept’, feel more comfortable by having one, a couple of solid ideas to work on. More motivation = more stress = GOOD :)
Another highlight of the day was the
“What the Hell is Advertising? What the F! is a BIG IDEA workshop”
, put together by Audrey and Pebbles. It was very solidly put together, super structured, and very absorbing and valuable insights. I will try and apply them during this concept development stage, and in the future.
I'm Ana Cecilia, Born & raised in beautiful Porto, Portugal. Currently I'm working at Made by Many as a Service Designer. In June this year I graduated from the Digital Media program at Hyper Island in Stockholm.
This blog started as a way to document my journey as a Hyper Island student and my learnings & experiences. I've continued to use it as a means to explore and document my surroundings and things that inspire me.