Just found my @W2Optimism name tag from my #HyperIsland interview at @WiedenKennedy London two years ago!

In January 2010 I had my recruitment day for Hyper Island at the Wieden Kennedy offices in London, and we had to write our name on a sticker and wear it the whole day.

Can’t believe it’s almost two years since I got accepted to this amazing school, and where a great new journey started.

A Busy Week @Hyper Island

It’s Friday of week 5 of 7 during the Final Project module at Hyper Island, the last project where we are working in official groups at school before we go off on internship. This was a busy week, where we had mid-presentations for our class DM12 where some co-workers were present too - Bella Funck & Thomas Bjork - to give us feedback on our concepts and progress so far. This was a great session and one of the best things Hyper support us with: a chance to get real feedback DURING our process, enabling us to look at our project with different eyes and improve it before final delivery. This session certainly gave our group very valuable insights on what we presented for our client Bukowskis. 

Above our view from ‘stage’ presenting to the audience, and below photo of Malin & Fia during our presentation.

Today, there was an interesting panel debate going in Studio 1 of Hyper Island. It revolved around the question of ‘Are client briefs dead?’ debating the topic of briefs from different industry perspectives. It was comprised of (from the left)  :Patrik Falk, from Made by Many Stockholm; Mattias Wallin, CEO/Account Director @SpinnStockholm; Isaac Pinnock, Interaction Designer @Made by Many London and Tony Högqvist, creative director @Perfect Fools Stockholm. It was great to hear professionals’ insights on what Creative Briefs and Client Briefs mean, and what an agency should strive to do for a client, regardless of what they think they need and ask for. Some of the luxuries of being at Hyper Island are these events with great people from the industry that we get to interact with, for free, and just around the corner from our working desks :) 

Minutes before the panel debate begins. 

Panel debate in action. 

- So bring on week 6, that will be filled with even more exciting work, and will start with a team breakfast at 9am on Monday morning !

New Dior ad 

…with a little help from Marilyn Monroe, Grace Kelly and Marlene Dietrich. Directed by Jean-Jacques Annaud, who also directed Seven Years in Tibete.

via The Telegraph

We started giving our post-its meaning during ideation. 

The World’s Biggest HUG - Brazil

Very very good campaign released June 2011 to raise awareness of victims of sexual abuse. Using map projections, they created the illusion of Christ the Redeemer statue in Rio de Janeiro, folding his arms, and giving a hug. 

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big.

By Monumenta agency in Brasília, Brazil.

Final presentations for Running a Digital Agency module at Hyper Island today

Starting at 9.30am this morning we had our final presentations for RDA module, where we had 5 agencies presenting their progress and outcome of working with two clients over these past 5 weeks. It has been a super journey for our agency - Don Râmon - and me personally as a CEO, as it has definitely been the module where i’ve learnt the most and a module that felt very realistic as we chose it to be so.

Our delivery for one of our clients, Fabrica, is due this Thursday: an interactive video to be used on their window displays in their flagship stores around the world…will be exciting to share some of outcome soon! 

Here follows some photos from today’s presentations, where ‘Megaphone’, won the award for best agency! Congrats guys! Not forgetting Don Râmon, who I am super proud to have worked with, we won the agency with the strongest leadership :)

Megaphone presenting 

The board of directos - Daniela Drazic & Henrik Levahn (our module leader from Masscreation)  - carefully listen and give feedback to Don Râmon after we presented. Which was very positive feedback…. :) 

Henrik gives further feedback to all groups after everyone finishes presenting, and presents every team member with a rose. 

Megaphone agency’s CEO Chris Hall giving his thank you speech! Congrats again! 

ACNE amazes once again with their original window display advertising. This time they literally shout their ‘Sales’ are on, with some lights reading ” Peace Love And Sale”. I love it! They had this on at least two of their window displays on the Norrmalmstorg store that I spotted today.

Another great advert that caught my attention. Smoking related ad’s are had to grab you, but I think this one does it with a good balance of humor and seriousness. 

helloyoucreatives:

Nicotinell: Smoking causes premature ageing

Infographic: Dogs on Facebook: Man’s best Facebook Friend too?

Another interesting infographic via PSFK

People are setting up Facebook and Twitter accounts for their dogs too, and also Flickr accounts.

Lab 42 conducted a survey, taking place online via social networks between February 28 and March 2, 2011 among 407 adults with even distribution across age groups and income levels, aiming to find out the relationship between Facebook, dogs, and those who love them. And this amazing infographic was made!

interpret it as u wish

TED’s 10 Ads Worth Sharing

Dulux Walls Ad, part of the Lets Colour Project: one of TED’s 10 announced ad’s, that the community appreciated. The TED talks curator, Chris Anderson said there seemed to be an emerging new medium where instead of pushing a message down people’s throats, people are asked to view by invitation. He said that you may lose views by doing this but you gain time:

“You can share an idea, tell a story, humanize a company. There’s something very exciting happening here that changes the way we have a conversation.”

This is my favourite kind of advertising, that invites you in, tells a story, engages you, and leaves you with a punch of freshness. I definately see this trend in advertising, from Guiness, Google, Samsung… they have all been doing it. 

via PSFK

The Most Influential Women in Technology: 2011

Did you know the CEO of HTC is a woman,  Cher Wang? That the CEO of Tech Crunch is also a woman, Heather Harde?

I came across Fast Company’s Twitter update today regarding their article about the most powerful women in Technology. It is very worth a read here: Women in Tech 2011 

Women from various industries such as: Media, Gamers, Entrepreneurs and so on have all got a section dedicated to them, each women with interesting backgrounds. A very worthwhile read.

I hope to one day achieve these respected positions like these wonderful ladies have.

Respect to them!

The Anatomy of a Great idea, via Ads of The World.

Nice way of visualizing ideas, especially for us at Hyper Island who work with with idea generation on a daily basis, and what makes a good concept, etc. 

(nice design too!)

jameschutter:

The Anatomy of a Great Idea.

(via adsoftheworld)