H&M Pop-up Beach Store in the Netherlands to benefit WaterAid
A great innovative idea showing that this big fashion brand never ceases to look for new ways to be different, and collaborate with charities in new ways, such as this pop-store on a beach.
This year H&M took its support a step further by opening a pop-up beach store for two days in The Hague’s popular Scheveningen seaside resort. A variety of essentials for men, women and kids from H&M’s “Beachwear in Shades of Blue” line were available at the shipping container-style shop on the beach, and a full 25 percent of the sales proceeds went directly to WaterAid, according to a report on the Superfuture blog.
I'm Ana Cecilia, Born & raised in beautiful Porto, Portugal. Currently I'm working at Made by Many as a Service Designer. In June this year I graduated from the Digital Media program at Hyper Island in Stockholm.
This blog started as a way to document my journey as a Hyper Island student and my learnings & experiences. I've continued to use it as a means to explore and document my surroundings and things that inspire me.