The World’s Biggest HUG - Brazil

Very very good campaign released June 2011 to raise awareness of victims of sexual abuse. Using map projections, they created the illusion of Christ the Redeemer statue in Rio de Janeiro, folding his arms, and giving a hug. 

In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention. We decided to think big.

By Monumenta agency in Brasília, Brazil.