I love this video. It’s a study made by Ron, about how years of car culture since the 1950’s has led to bad habits from road users such as pedestrians, cyclists and motorists.
I like Ron’s study because it emphasizes how important it is to observe and research our environment, especially one we are so acquainted with as is the case of traffic in New York, or our own city. And after observations are made, there is space for reflection and analysis to design an improved solution to this problem. This really does show how all road users are responsible and play a part in making the streets safer.
But how hard is it to change these habits, and what does it take for people to respect green lights, or red lights, or even follow their own lane? A very interesting study, that would clearly have different observations in different countries, such as Sweden, where I observed that EVERYONE stops for you to cross the str eet, no matter how fast they are going. (Except for the damn cyclists of course!)
Ron has received a lot of press for this project, including mentions in Fast Company and GOOD.
Yesterday our group from the Bukowskis project held it’s last process follow up/ feedback session at Hyper Island. It’s our last official group project here, so it felt kinda special. We discussed and shared our opinions on the project, and then ended with some feedback, of course! The feedback I got was very important and I felt the group really knows me, the good and the bad, so I was very thankful for their post-it ‘gifts’. Now I will try to improve in the things my team mates wrote to ‘Stop’ doing :)
Here is a snapshot of the feedback post-its I received. Post-its from me-to-me, Malin, Richard and Fia.
And so the time has come where we have ended part 1 of the Final Project at Hyper Island! Our group presented to our client: Bukowskis last Thursday, and the 7 weeks for this project have now ended. They have gone by extremely fast, and we have learnt a lot, laughed and had loads of fun, and had our share of least good times. I was really happy I got to work with my three great team members during this last project at school, where I felt I have learnt the most at Hyper Island. Our team and their roles were:
A quick summary of our brief and solution we created for Bukowskis with photos are below.
Brief: ” How can Bukowskis reach new customers using digital media? (While keeping the current ones) “
Solution: After extensive research and gathering important insights, we decided to create a campaign focused on Bukwoskis Market - their online auction site. We called it “JU NÄRMRE DESTO BÄTTRE” and we built an interactive installation with motion detection and light sensors, that would be placed in the streets of Stockholm, Malmö and Gothemburg.
Work in Progress - Building the front part of installation
Work in Progress - Building the technology running behing the installation
Work in Progress - Installation seen from behind
Work in Progress
Work in Progress - Installation seen from behind
The finished product, ready for showing off!
The group at our working desks during these 7 weeks, FL : Fia, Malin & Richard
The installation in action & testing
Ready for client presentation to begin!
— It’s sad and scary that this journey at Hyper Island is going so fast, and is coming to an end. Tomorrow the Final Project part 2 begins, where we are free to work on any project we wish and with who we wish. We have 7 more weeks left before the official time for internship begins in November.
So I’m cooking something up, or trying to… It envolves food I’ve made & eaten during the last year in Stockholm, combined with my love for food. If you know me well, you know how I love eating and cooking.
Check my food sightings on Food Spotting! One of the most fun apps in the world I think.. Anyway, Update on this thing i’m ‘cooking’, soon :)
It’s not only what you eat that defines you, it’s also the projects you choose to take, and how you ‘behave’ and the choices you take in you’re professional walks of life.
This is obvious, but Trent’s pyramid about healthy, well-rounded project inspired by Maslow’s Hierarchy of Needs and the USDA Food Pyramid is a great way to simplify and show what a a good project should feel like. This is really interesting especially at Hyper Island when we work on a lot of projects, I think it’s worth thinking about the things Trent mentions.
I'm Ana Cecilia, Born & raised in beautiful Porto, Portugal. Currently I'm working at Made by Many as a Service Designer. In June this year I graduated from the Digital Media program at Hyper Island in Stockholm.
This blog started as a way to document my journey as a Hyper Island student and my learnings & experiences. I've continued to use it as a means to explore and document my surroundings and things that inspire me.