3-Way Street : A street safety case-study 

I love this video. It’s a study made by Ron, about how years of car culture since the 1950’s has led to bad habits from road users such as pedestrians, cyclists and motorists.

I like Ron’s study because it emphasizes how important it is to observe and research our environment, especially one we are so acquainted with as is the case of traffic in New York, or our own city. And after observations are made, there is space for reflection and analysis to design an improved solution to this problem. This really does show how all road users are responsible and play a part in making the streets safer.

But how hard is it to change these habits, and what does it take for people to respect green lights, or red lights, or even follow their own lane? A very interesting study, that would clearly have different observations in different countries, such as Sweden, where I observed that EVERYONE stops for you to cross the str eet, no matter how fast they are going. (Except for the damn cyclists of course!) 

Ron has received a lot of press for this project, including mentions in Fast Company and GOOD.  

Last Group Feedback Session @Hyper Island

Yesterday our group from the Bukowskis project held it’s last process follow up/ feedback session at Hyper Island. It’s our last official group project here, so it felt kinda special. We discussed and shared our opinions on the project, and then ended with some feedback, of course! The feedback I got was very important and I felt the group really knows me, the good and the bad, so I was very thankful for their post-it ‘gifts’. Now I will try to improve in the things my team mates wrote to ‘Stop’ doing :) 

Here is a snapshot of the feedback post-its I received. Post-its from me-to-me, Malin, Richard and Fia. 

The End is Near : Last Group Project @ Hyper Island

And so the time has come where we have ended part 1 of the Final Project at Hyper Island! Our group presented to our client: Bukowskis last Thursday, and the 7 weeks for this project have now ended. They have gone by extremely fast, and we have learnt a lot, laughed and had loads of fun, and had our share of least good times. I was really happy I got to work with my three great team members during this last project at school, where I felt I have learnt the most at Hyper Island. Our team and their roles were:

• Me: Project Management & Strategy 
• Malin Lindvall : Design & Copywriting
• Fia Matsson : Design, Post-Production & Construction
• Richard Herries : Project Management & Tech Development

A quick summary of our brief and solution we created for Bukowskis with photos are below.

Brief: ” How can Bukowskis reach new customers using digital media? (While keeping the current ones) “

Solution: After extensive research and gathering important insights, we decided to create a campaign focused on Bukwoskis Market - their online auction site. We called it “JU NÄRMRE DESTO BÄTTRE” and we built an interactive installation with motion detection and light sensors, that would be placed in the streets of Stockholm, Malmö and Gothemburg.

Work in Progress - Building the front part of installation

Work in Progress - Building the technology running behing the installation

Work in Progress - Installation seen from behind

Work in Progress 

Work in Progress - Installation seen from behind

The finished product, ready for showing off!

The group at our working desks during these 7 weeks, FL : Fia, Malin & Richard

The installation in action & testing

Ready for client presentation to begin!  

— It’s sad and scary that this journey at Hyper Island is going so fast, and is coming to an end. Tomorrow the Final Project part 2 begins, where we are free to work on any project we wish and with who we wish. We have 7 more weeks left before the official time for internship begins in November. 

I Love Food 

So I’m cooking something up, or trying to… It envolves food I’ve made & eaten during the last year in Stockholm, combined with my love for food. If you know me well, you know how I love eating and cooking.

Check my food sightings on Food Spotting! One of the most fun apps in the world I think.. Anyway, Update on this thing i’m ‘cooking’, soon :)

“You are what you eat”

The work you take on can define you— it’s what you practice, what you get recognized for, and what you’ll be hired to do next.

This is a great post on Texas based designer, Trent  Walton’s site.

It’s not only what you eat that defines you, it’s also the projects you choose to take, and how you ‘behave’ and the choices you take in you’re professional walks of life.

This is obvious, but Trent’s pyramid about  healthy, well-rounded project inspired by Maslow’s Hierarchy of Needs and the USDA Food Pyramid is a great way to simplify and show what a a good project should feel like. This is really interesting especially at Hyper Island when we work on a lot of projects, I think it’s worth thinking about the things Trent mentions.

Take a look at his site, it’s really worth it: http://trentwalton.com/