Last week it was Emilia’s last pre-party at her apartment, before the Hyper Party at Kolingsborg, a great classic I will miss! And yesterday a few drinks to say goodbye to Jessika who left for Barcelona for internship today. We went to Nada bar where her, Johanna and Daniela were seen playing Twister right there!
Final Project at Hyper Island - Designing a new Experience
Some sketches I did today of the experience design for a new project, that involves a new way of consuming, and that will hopefully change the way we all consume! The idea is pioneered by the duo Andres + Lucy from Wabi-Sabi Inspiration Lab, my partners and leaders for this Final Project, based in Barcelona.
Today in the afternoon, MadmFia, who is a great artist in our class, held a little workshop on Doodling. It’s been a long time since DM12 had a workshop for the class, and this one came at a perfect time to help us unwind and relax from the stress these last weeks at school can be.
MadmFia started with a little inspiration, showing some beautiful illustrations of her own and other artists, whilst explaining to us the artistic value behind those drawings. She also layed out some objects on a table in front of us for some inspiration, as well as some art magazines to look through if we wanted.
To the sound of Gotan Project, we then started doodling non stop for an hour. I really enjoyed it, especially because I love drawing in my free time, this was a new approach to drawing. A great way to end the day!
Yesterday our group from the Bukowskis project held it’s last process follow up/ feedback session at Hyper Island. It’s our last official group project here, so it felt kinda special. We discussed and shared our opinions on the project, and then ended with some feedback, of course! The feedback I got was very important and I felt the group really knows me, the good and the bad, so I was very thankful for their post-it ‘gifts’. Now I will try to improve in the things my team mates wrote to ‘Stop’ doing :)
Here is a snapshot of the feedback post-its I received. Post-its from me-to-me, Malin, Richard and Fia.
And so the time has come where we have ended part 1 of the Final Project at Hyper Island! Our group presented to our client: Bukowskis last Thursday, and the 7 weeks for this project have now ended. They have gone by extremely fast, and we have learnt a lot, laughed and had loads of fun, and had our share of least good times. I was really happy I got to work with my three great team members during this last project at school, where I felt I have learnt the most at Hyper Island. Our team and their roles were:
A quick summary of our brief and solution we created for Bukowskis with photos are below.
Brief: ” How can Bukowskis reach new customers using digital media? (While keeping the current ones) “
Solution: After extensive research and gathering important insights, we decided to create a campaign focused on Bukwoskis Market - their online auction site. We called it “JU NÄRMRE DESTO BÄTTRE” and we built an interactive installation with motion detection and light sensors, that would be placed in the streets of Stockholm, Malmö and Gothemburg.
Work in Progress - Building the front part of installation
Work in Progress - Building the technology running behing the installation
Work in Progress - Installation seen from behind
Work in Progress
Work in Progress - Installation seen from behind
The finished product, ready for showing off!
The group at our working desks during these 7 weeks, FL : Fia, Malin & Richard
The installation in action & testing
Ready for client presentation to begin!
— It’s sad and scary that this journey at Hyper Island is going so fast, and is coming to an end. Tomorrow the Final Project part 2 begins, where we are free to work on any project we wish and with who we wish. We have 7 more weeks left before the official time for internship begins in November.
It’s Friday of week 5 of 7 during the Final Project module at Hyper Island, the last project where we are working in official groups at school before we go off on internship. This was a busy week, where we had mid-presentations for our class DM12 where some co-workers were present too - Bella Funck & Thomas Bjork - to give us feedback on our concepts and progress so far. This was a great session and one of the best things Hyper support us with: a chance to get real feedback DURING our process, enabling us to look at our project with different eyes and improve it before final delivery. This session certainly gave our group very valuable insights on what we presented for our client Bukowskis.
Above our view from ‘stage’ presenting to the audience, and below photo of Malin & Fia during our presentation.
Today, there was an interesting panel debate going in Studio 1 of Hyper Island. It revolved around the question of ‘Are client briefs dead?’ debating the topic of briefs from different industry perspectives. It was comprised of (from the left) :Patrik Falk, from Made by Many Stockholm; Mattias Wallin, CEO/Account Director @SpinnStockholm; Isaac Pinnock, Interaction Designer @Made by Many London and Tony Högqvist, creative director @Perfect Fools Stockholm. It was great to hear professionals’ insights on what Creative Briefs and Client Briefs mean, and what an agency should strive to do for a client, regardless of what they think they need and ask for. Some of the luxuries of being at Hyper Island are these events with great people from the industry that we get to interact with, for free, and just around the corner from our working desks :)
Minutes before the panel debate begins.
Panel debate in action.
- So bring on week 6, that will be filled with even more exciting work, and will start with a team breakfast at 9am on Monday morning !
Back to School: The beginning of the end at Hyper Island
So after 6 weeks of holiday, Digital Media 2012 was back at Hyper Island today, to start the last 3 months of school, before our internship module officially begins. It’s an exciting and scary time, that we certainly want to make the most out of. This year has gone by so fast its unbelievable… We had a full day of team building, with lots of open discussion, and fun in between. Here are some images of the day. These include the games we had to invent for the class to play: split the class into two, had one hour to come up with a new game for the other half to play in 10 minutes
I’m gonna try and keep a consistent record of the next 3 months of work & play at Hyper Island on this blog before we all go our separate ways for internship at the end of November.
Planning a game for the other half of the class to play.
The other half of the class planning their game…
Getting one half of the class ready to play our game !
Final presentations for Running a Digital Agency module at Hyper Island today
Starting at 9.30am this morning we had our final presentations for RDA module, where we had 5 agencies presenting their progress and outcome of working with two clients over these past 5 weeks. It has been a super journey for our agency - Don Râmon - and me personally as a CEO, as it has definitely been the module where i’ve learnt the most and a module that felt very realistic as we chose it to be so.
Our delivery for one of our clients, Fabrica, is due this Thursday: an interactive video to be used on their window displays in their flagship stores around the world…will be exciting to share some of outcome soon!
Here follows some photos from today’s presentations, where ‘Megaphone’, won the award for best agency! Congrats guys! Not forgetting Don Râmon, who I am super proud to have worked with, we won the agency with the strongest leadership :)
The board of directos - Daniela Drazic & Henrik Levahn (our module leader from Masscreation) - carefully listen and give feedback to Don Râmon after we presented. Which was very positive feedback…. :)
Henrik gives further feedback to all groups after everyone finishes presenting, and presents every team member with a rose.
Megaphone agency’s CEO Chris Hall giving his thank you speech! Congrats again!
Our current module at Hyper Island - Running a Digital Agency - is almost in it’s last week, and me and my groups’ agency, Don Râmon, are working full throttle till next Thursday when we will finish and deliver the the final product for our bigger client, Fabrica. On Monday the 20th next week, we have the final presentations for the module,so its gonna be a busy weekend.
In our current module at Hyper Island, ‘Running a Digital Agency’, we have 6 weeks to work together as realistically as possible with a team of 11 students (staff), attend board meetings, we have ‘fake’ money and specific budgets we need to manage, including revenue for two clients that we have: Fabrica & Talent Relations.
Here are some photos of our ‘office’ and staff at work !
These last two days have been really inspiring at Hyper Island. I felt I learned a lot, and got a huge urge to work more efficiently on the strategy for our current project at school. More on both these great lectures below.
◆ So, Monday & Tuesday lecture : Lauren Puglia, working at Hyper Island NYC and a a previous Strategy Director at Undercurrent - (a digital strategy firm in NYC) and a frequent speaker at Hyper Island Master Classes all over the world.
◆ Today, Tuesday we had a familiar face : Micke Ahlström, partner at Hyper Island, entrepreneur & owner of Sprout Park, a group of companies within the digital media industry primarily based in Stockholm, and also a frequent lecturer at Hyper Island Master Classes.
They both gave us very valuable insights and trends on advertising, and what to look out for regarding successful digital strategies. I made lots & lots of notes, as I always try to write everything constructive that I hear, into something I can go back to and read (& especially understand!). So, below are some of what I considered the most important insights from both lectures, and some links we touched upon.
Guiding a brand online: although it is not possible to control a brand in it’s totalitytoday, the brand should try and be a part of the conversation their users are havingabout them, and know enough not to be imposing in their audience. And of course, understand the culture you’re users who you are talking to.
We are not just creating ads anymore, we are designing experiences, networked experiences.
Everyone researching a network nowadays has to kind of become a temporary anthropologist, analyze the culture they are trying to tap into, and feel like their audience.
User experience calculation : The 1: 9 : 90 Rule. Objectives must be measurable, to be successful.
AIDA communication model: be sure to take the user through all steps in this path, to drive them until you’re ultimate goal, ACTION/BUYING something.
Ok, long blog post, but writing some of my notes certainly keeps my mind fresh of what we talked about these two days, and all the great links both Lauren & Micke mentioned. I hope to refer back to my notes, and this post, sometime in the near future for references of digital strategy I may need. Thanks to Micke & Lauren for two great lectures !
Specialization 1 module ends today with work shadow presentations
So the 4 weeks of Specialization 1 are over. During this time, where I chose to dwell into technology and programming as a specialization, I discovered another side of me I didn’t know. This was that I actually enjoy to code, I believe this is because now I understand the why and how of using certain elements in code, and know what they mean. This was really important for me, and was the key for me to ‘crack’ this fear I had of coding.
Specialization 1 was one of my favorite modules so far, because I learnt the most, and got to spend 5 days in a real working environment thanks to the compulsory work shadowing that I completed at the fascinating Aer Studio (photo above) in Barcelona alongside José, Hector & Daniel.
Below are some images from yesterdays presentation about the three Toolboxes we had to complete, also compulsory for this module, and from today’s presentations, regarding our work shadowing experience. As part of this last presentation today, I showed a video of an interview I filmed at Aer Studio, kindly conceded by José, Hector & Daniel that I will be posting here soon.
I'm Ana Cecilia, Born & raised in beautiful Porto, Portugal. Currently I'm working at Made by Many as a Service Designer. In June this year I graduated from the Digital Media program at Hyper Island in Stockholm.
This blog started as a way to document my journey as a Hyper Island student and my learnings & experiences. I've continued to use it as a means to explore and document my surroundings and things that inspire me.